Sunrisers are delighted to announce that they are joining forces with breast cancer awareness charity CoppaFeel! Through social media engagement and the positioning of the charities logo on their 2020 playing shirts, Sunrisers aim to support the fantastic work being done by the charity to raise awareness of the importance of checking amongst their team and supporters. With breast cancer awareness month coming up in October this presents a fantastic opportunity to share the positive messages of awareness that the charity promotes.
CoppaFeel! aims to ensure that all breast cancers are diagnosed at the earliest stage possible by educating people on the signs and symptoms of breast cancer, encouraging them to check regularly and instilling the confidence to seek medical referral if they detect abnormalities. Currently 5% of diagnosed cases are already at stage IV with breast cancer being the second most commonly diagnosed cancer in women under 30 in the UK.
CoppaFeel! is the third most recognized breast cancer charity amongst young people and those aware of CoppaFeel! are 50% more likely to check their boobs regularly than those not aware. CoppaFeel! run bold campaigns aimed at educating the nation on all things boob checking.
Speaking of the partnership, Danni Warren, Sunrisers Region Director of Women’s Cricket said:
“I was delighted when the opportunity to work with CoppaFeel! arose. The messages they share, especially for those who fall exactly in our playing demographic, are so important and we are so pleased to be able to promote their campaigns and work. We are really looking forward to working with them, now and as breast cancer awareness month kicks off.”
Ellie Baldwin, Corporate and Community Fundraising Manager at CoppaFeel! added:
‘We were thrilled to be approached by Sunrisers in order to reach their incredible team and supporters with our awareness messaging this season. With their wide reach we hope to be able to get even more of the nation clued up on the importance of boob and pec checking, starting a healthy habit that may one day save their life. We are really looking forward to following the team’s progress through the season and seeing them champion our message especially during Breast Cancer Awareness Month.’
CoppaFeel! will be match day partner when Sunrisers take on Western Storm at Essex’s CloudFM County Ground on Saturday 5th September.
Find out more about CoppaFeel! at www.coppafeel.org
Instagram and Twitter @coppafeelpeople
Look out on the Sunrisers Twitter (@sunriserscrick) and Instagram (sunriserscricket) for more information about the work CoppaFeel! does.
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